Reach millions

Rakuten.com Shopping engages nearly 12 million educated, savvy, and influential shoppers each month. Since 1997, Rakuten.com Shopping (formerly Buy.com) has been a trusted advertising destination for high-impact campaigns that build brand awareness and drive direct response goals. We pride ourselves on creating custom solutions that meet advertisers’ needs.

Our Audience

According to comScore, the Rakuten.com Shopping audience is youthful; three-quarters are between the ages of 18 and 54. Over half of our family-oriented visitors are married and nearly half have at least one child. Rakuten.com Shopping shoppers are affluent – more than half of all users have an HHI above $75K and own their home. Our college-educated audience is 27% more likely than the average Web user to hold a management position.

Contact Us

Want to learn more about Rakuten.com Shopping’s capabilities to reach your target audience and campaign objectives? We work with the largest media buying agencies and advertisers across various categories on innovative campaigns. Contact us to brainstorm fresh advertising opportunities.


To send your inquiry please use this form or email us at raa-RS_advertising@mail.rakuten.com. We look forward to working with you.

Retail Customer Service

For general Rakuten.com Shopping customer service inquiries, please complete our customer service web form.

FULL NAME:



COMPANY:



EMAIL ADDRESS:



MESSAGE: