Internet SuperstoreTM Expands Its Product Offering to Include Toys, Baby Items, Collectible Toys and More

ALISO VIEJO, Calif. November 5, 2003 -, Inc., The Internet Superstore™, today announced a brand new Toy store ( on its site in partnership with™. As an introductory offer, customers will receive $10 off instantly for every purchase over $75 in the Toy store for a limited time on brand names including Mattel, Hasbro, Fisher-Price, Barbie, LEGO, Hot Wheels and more.

The new store will feature over 3,000 products, everything children dream of, from action figures, dolls and stuffed animals to block sets, games and musical instruments. Parents will appreciate the wide variety of learning toys, educational software, baby items, and games in science and discovery. Additionally, the Toy store will feature easy navigation, a single shopping basket, a powerful search tool – shoppers can browse by age, price range, gender, category or specific brand – and thousands of items with low prices stocked for the holiday season.

“ is pleased to offer our customers a great selection of the year’s best toys this Holiday season,” said Larisa Hall, vice president, marketing, at “This year, we have been focused on providing our customers the widest selection of name-brand products at the best prices. In April, we launched a new Electronics store, and in May we added a Sporting Goods store. This holiday season, customers will have the additional benefit of being able to purchase toys for the kids on their shopping list. We have built a quality, multi-category one-stop shopping destination for all shoppers.” customers will enjoy special low prices on some of the season's most popular toys for every age. Plus, shoppers are sure to find the perfect toy for every child on their list when they use the 2003 Holiday Hot Toys List as their buying guide:

2003 HOLIDAY HOT TOYS LIST (alphabetical)
Barbie and Krissy Princess Palace PlaysetAges 3 & UpMattel
BeybladeAges 8 & UpHasbro
Bratz Dolls & AccessoriesAges 4 & UpMGA Entertainment
Care BearsAges 3 & UpPlay Along
FurReal FriendsAges 3 & UpHasbro
Game Boy Advance SPAges 6 & UpNintendo
George W. Bush Elite Force AviatorAges 14 & Upbbi Blue Box Toys
Hokey Pokey ElmoAges 18 months & UpFisher-Price
Hulk HandsAges 6 & UpToy Biz
LeapPad Plus Writing Learning SystemAges 4 & UpLeapFrog
LEGO BionicleAges 7 & UpLEGO
Lord of The Rings Action FiguresAges 5 & UpToy Biz
Smithsonian Science ToysAges 8 & UpNSI
TransformersAges 5 & UpHasbro
VideoNowAges 6 & UpHasbro

To shop at the new Toy Store, visit

About®, The Internet Superstore™, offers its over 7 million customers more than 1.8 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, toys and more. Individuals and businesses can shop quickly and easily at 24 hours a day, 7 days a week. was the top performing site on Gomez Inc.’s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), “Best Overall Place To Buy Mobile Devices” (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000)., founded in June 1997, is located in Aliso Viejo, California. For more information, visit® and The Internet Superstore™ are trademarks of, Inc.

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