BUY.COMTM NAMED ONE OF THE TOP 50 WEB SITES FOR 2004

ALISO VIEJO, Calif. November 18, 2003 - Buy.com, The Internet SuperstoreTM, was just named one of Internet Retailer’s Top 50 web sites for 2004. This is the second year in a row that Buy.com has made the Internet Retailer Top 50 list.

“Providing our customers with a fun, secure, value-oriented shopping experience is what we pride ourselves on,” said Larisa Hall, vice president of marketing at Buy.com. “To be recognized again as one of the Top 50 web sites confirms that we are delivering on the promise of this vision.”

According to Internet Retailer, consumers are turning increasingly to the web for their shopping. Online spending rose 25 percent this year on top of a similar increase. Internet Retailer concluded that sites are drawing customers with attractive, easy-to-shop sites, great product selection and merchandising and features that consumers can’t find in stores.

Internet Retailer editors base their selections on consultations with members of Internet Retailer’s Editorial Board of Advisors and with industry consultants and analysts, nominations from readers and the editors’ own experience in dealing with sites, both professionally and personally, throughout the year.

In addition to being named one of the Top 50 web sites by Internet Retailer, Buy.com recently launched a Toy Store in partnership with KBtoys.com where shoppers can find everything from action figures, dolls and stuffed animals to block sets, games and musical instruments (www.buy.com/toys). Also, just in time for the holidays, shoppers can check out Buy.com’s picks for great gift ideas via their new Holiday Gift Guide (www.buy.com/gifts).

About Buy.com

Buy.com®, The Internet Superstore™, offers its over 7 million customers more than 1.8 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, toys and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was named one of the Top 50 web sites in 2004 by Internet Retailer, the top performing site on Gomez Inc.’s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), “Best Overall Place To Buy Mobile Devices” (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com™ and The Internet Superstore™ are trademarks of Buy.com®.

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Thinkbig Media
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