BUY.COM®, BANK ONE RENEW MULTI-YEAR CREDIT CARD CONTRACT

ALISO VIEJO, Calif. and WILMINGTON, Del. October 7, 2004 - Buy.com, the Internet Superstore, and Bank One, a division of JPMorgan Chase & Co. [NYSE: JPM] today announced a multi-year extension of their credit card contract. Since 1999, the companies have teamed up to offer the Buy.com Platinum Visa* Card, which provides consumers with a secure, convenient method of payment, as well as great opportunities for savings and rewards.

“By extending our partnership with Bank One, we continue to provide our customers with exceptional value,” said Buy.com President, Neel Grover. “We feel it is important to give something back to our customers and the Buy.com Platinum Visa Card allows us to do just that,” he continued.

According to a survey conducted by Forrester Research in September 2004, this year marks the tenth anniversary of online shopping. In the past ten years, online shopping has grown to a $100 billion industry and 34 percent of the total population will shop online.

“Extending our partnership with Buy.com just seemed a natural fit for both companies and our customers,” said Hugh Bleemer, executive vice president at Bank One’s card services division. “We’re excited to continue to offer the Buy.com Platinum Visa Card to consumers. Consumers want the ease and convenience of shopping online with a variety of merchandise and Buy.com offers both of these benefits.”

Buy.com cardmembers earn three reward points per dollar on all card purchases made on Buy.com and one reward point per dollar on all other card purchases made anywhere Visa credit cards are accepted. Every time cardmembers accumulate 2,500 points, they can redeem them for merchandise at Buy.com.

The Buy.com Platinum Visa Card also offers a low interest rate and platinum benefits including emergency cash and card replacement, up to $500,000 travel accident insurance and zero liability for unauthorized purchases.

Consumers may apply for the Buy.com Platinum Visa Card at www.Buy.com/visa.

About Bank One

JPMorgan Chase & Co. [NYSE: JPM] is a leading global financial services firm with assets of $1.1 trillion and operations in more than 50 countries. The company has approximately 96 million credit cards issued. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients. Information about the firm is available at www.jpmorganchase.com.

About Buy.com

Buy.com®, The Internet Superstore™, offers its over 7 million customers more than 2 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music and music downloads at 256k, DVDs, books, toys and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was named one of the Top 50 web sites in 2002 and 2003 by Internet Retailer, the top performing site on Gomez Inc.’s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), “Best Overall Place To Buy Mobile Devices” (January 2002), “Best E-Commerce Site” by PC World magazine (June 2001), “Best Overall Place To Buy” by Computer Shopper Magazine (January 2001), a “Best of the Web” in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com® and The Internet Superstore™ are trademarks of Buy.com, Inc.

* Visa and the Visa logo are registered trademarks of Visa U.S.A.

For media inquiries, contact:

Larisa Hall
Vice President, Marketing
Buy.com
pr@mail.rakuten.com
949.389.2137