BUY.COM® FILES REGISTRATION STATEMENT WITH THE SEC FOR PROPOSED INITIAL PUBLIC OFFERING

ALISO VIEJO, Calif. Jan. 25, 2005 — Buy.com (www.buy.com) today announced that it has filed a registration statement with the Securities and Exchange Commission for the proposed initial public offering of its common stock. The number of shares to be offered and the price range of the proposed offering have not yet been determined. The shares to be sold in the proposed offering will be sold by the Company and any shares sold pursuant to the exercise of an over-allotment option, will be sold by the Company's principal stockholder.

RBC Capital Markets Corporation, Thomas Weisel Partners LLC and Pacific Crest Securities Inc. will act as managing underwriters of the proposed offering. The proposed offering will be made only by means of a prospectus. When available, copies of the preliminary prospectus relating to this proposed offering may be obtained from RBC Capital Markets Corporation at Two Embarcadero Center, Suite 1200, San Francisco, CA 94111.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time that the registration statement becomes effective. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. The prospectus related to the proposed offering will be included in the registration statement.

About Buy.com

Buy.com is a leading e-commerce company focused on providing its customers with a positive shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. The Company's easy-to-use website, located at www.buy.com, provides detailed product information, real-time visibility into product availability and order status, and access to 24-hour customer service. Buy.com offers approximately two million products in a range of categories including consumer electronics, computer hardware and software, cell phones, books, music, video, games, digital music downloads, toys and sporting goods. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com, founded in June 1997, is located in Aliso Viejo, California. Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc.

Cautionary Statement

This news release contains forward-looking statements that are based on our current beliefs and assumptions and on information currently available to our management. In come cases, you can identify forward-looking statements by terms such as "anticipates," "believes," "expects," "intends," "plans," "proposed," "should" and "will" and similar expressions intended to identify forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These forward-looking statements represent beliefs and assumptions only as of the date of this news release, and we assume no obligation to update these forward-looking statements publicly, even if new information becomes available in the future.

For media inquiries, contact:
Shaila R. Arora
Buy.com Inc.
c/o Thinkbig Media
Shaila@thinkbigmedia.com
949.330.6065