BUY.COM® LAUNCHES NEW GOOGLE CHECKOUT OPTION

The Internet Superstore Adds Google Checkout To Existing Secure, Hassle-Free Checkout Process

ALISO VIEJO, Calif., June 29, 2006 - Buy.com, Inc., The Internet Superstore™, today announced its participation in the newly launched Google Checkout program -- a new checkout option that makes online shopping convenient for Google customers by providing them a single log-in to make purchases across the web.

“Google Checkout is a good fit for Buy.com,” said Neel Grover, CEO and President of Buy.com. “We are constantly looking for ways to enhance the customer experience at Buy.com, and we believe that Google Checkout will increase customer satisfaction by providing another convenient checkout option for customers shopping online.”

As one of the first merchants in the Google Checkout program, Buy.com will be recognized via a Google Checkout badge on its AdWords listings displayed in search results at Google.com.

About Buy.com

Buy.com is a leading e-commerce company focused on providing its customers with a positive shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers over 2 million products in a range of categories including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, digital music downloads, toys and sporting goods. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com, founded in June of 1997, is located in Aliso Viejo, California. Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc.

Cautionary Statement

This news release contains forward-looking statements that are based on our current beliefs and assumptions and on information currently available to our management. In some cases, you can identify forward-looking statements by terms such as "anticipates," "believes," "expects," "intends," "plans," "proposed," "should," "will," and similar expressions intended to identify forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These forward-looking statements represent beliefs and assumptions only as of the date of this news release, and we assume no obligation to update these forward-looking statements publicly, even if new information becomes available in the future.

For media inquiries, contact:
Carrie Altuvilla Gilmore
Thinkbig Media for Buy.com
Phone: 949-330-6055
Fax: 949-330-6051
carrie@thinkbigmedia.com