BUY.COM® BRINGS ITS POPULAR ONLINE SHOPPING SERIES TO BROADCAST TELEVISION
Select Viewers Can Now Tune In to BuyTV on Sundays for the Latest in Entertainment and Technology Products
ALISO VIEJO, Calif. October 18, 2007 – Buy.com, the Internet Superstore™, today announced that its popular BuyTV online program will be available on broadcast television. The half-hour, weekly series will begin airing this Sunday, October 21st at 11:30 a.m. BuyTV will initially be available to more than 5.6 million households in Southern California through Time Warner Cable, Cox Cable, DirecTV/ EchoStar/ Dish Network, and other providers.
First launched online last year at Buy.com and through distribution partners, including iTunes and YouTube, BuyTV delivers tech-savvy shoppers a unique variety of content, combining e-commerce education with entertainment television:
- Product countdowns – the hottest-selling products in the world of games, books, movies, music and technology
- "How-to" segments – step-by-step information from product experts on setting up or troubleshooting today’s popular gadgets
- Product segments – featured product reviews and in-depth interviews with leading manufacturers
- Entertainment news – in-depth interviews with authors, musicians and other celebrities
- Industry highlights – news on the latest products directly from today’s leading experts
- Major events – on-location coverage of industry events such as the Consumer Electronics Show in Las Vegas
“It is quite a testimony to the popularity and rich content of our show that it is coming to traditional television,” said Neel Grover, CEO and president of Buy.com. “This new platform will offer consumers a new way to enjoy BuyTV – from the comfort of their couch.”
Developed at Buy.com’s dedicated in-house studio, BuyTV was the first interactive shopping program to be filmed entirely in high-definition. Since its inception, BuyTV segments have been streamed more than 8 million times from Buy.com, and nearly a quarter million times from YouTube.
Past shows have included guests such as musicians Nikki Sixx, Tommy Lee, FUEL and Scorpions, relationship expert Lauren Frances, as well as representatives from Canon, HP, Microsoft, Samsung and other technology manufacturers.
Buy.com plans to launch BuyTV nationwide by the end of next year. For a complete list of local channels in your area featuring BuyTV, please visit www.buy.tv.
Buy.com is a leading e-commerce company with more than 10 million customer accounts, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, home and outdoor, baby, jewelry and sporting goods. Buy.com, founded in June of 1997, is located in Aliso Viejo, California. Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) multi-category retailers such as Amazon.com and Wal-Mart and (ii) specialty retailers or manufacturers such as Best Buy, Circuit City, CompUSA and Dell.
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