BUY.COM® ENLISTS HOWIE MANDEL TO PROMOTE BEST ONLINE DEALS
Popular TV Personality Kicks Off New Campaign as Celebrity Spokesperson
ALISO VIEJO, Calif. November 28, 2007 – Buy.com, the Internet SuperstoreTM, has signed a deal with comedian and game show host Howie Mandel to star in a series of advertisements to run during the next two years. Mandel also will serve as a key contributor for developing Buy.com commercial concepts.
"I actually had been telling people for free that they should shop on Buy.com, so it is a pleasant surprise to get paid for something I already was doing,” said Mandel.
A longtime entertainment industry veteran, Mandel is currently the host of NBC’s successful Deal or No Deal, which airs Fridays at 8/7 p.m. Central. The show, which recently has been nominated for “Favorite Game Show” for the People’s Choice Awards, gives contestants the opportunity to become instant millionaires through a combination of nerves, luck and intuition.
“Howie is a trusted household figure and led the pack in a survey of favorite personalities conducted with Buy.com customers,” said Neel Grover, CEO and president of Buy.com. “We give people the best deals online – whether that's on our site or pointing consumers to the lowest price available somewhere else. What better person to bring that message home than Howie Mandel?”
Mandel will appear in a series of Buy.com television, radio, online and print ads during the next two years. The first TV commercials, which were filmed in Southern California, will begin airing nationally this month.
Mandel’s versatile career has encompassed virtually all aspects of the entertainment spectrum, including TV, film and stage. Through his work on the Emmy Award-winning St. Elsewhere, the Emmy-nominated Bobby’s World, his own previously syndicated talk show, The Howie Mandel Show and more, he is a mainstay on the American entertainment scene. A resident of Los Angeles, he continues to perform as many as 200 sold-out comedy shows a year throughout North America.
Buy.com is a leading e-commerce company with more than 10 million customer accounts, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, home and outdoor, baby, jewelry and sporting goods. Founded in June of 1997, Buy.com is located in Aliso Viejo, California. Buy.com® and The Internet SuperstoreTM are trademarks of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as Amazon.com, eBay and Wal-Mart and (ii) specialty retailers or manufacturers such as Barnes & Noble, Best Buy, Circuit City and Dell.
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