Leading Online Retailer, Memory Products Manufacturer Collaborate to Reduce Environmental Impact with Unique Direct Shipping Model, Reduced Product

ALISO VIEJO, Calif., June 23, 2009 –®, The Internet Superstore™, today announced the next phase in its ongoing effort to improve the environmental friendliness of its unique online shopping experience through a partnership with leading memory products manufacturer, Kingston Technology. Shoppers who purchase Kingston® “Go Green” USB Flash drives and SD cards on will receive their orders directly from Kingston and can also opt to receive those products with significantly less packaging.

Direct shipping eliminates a step in the retail supply chain, which then lessens the environmental impact by reducing carbon dioxide emissions and energy consumption. was recently featured in a retail shopping environmental impact study by Carnegie Mellon University’s Green Design Institute. The study found that shopping online via’s virtual e-commerce model reduces environmental impact with 35 percent less energy consumption and carbon dioxide emissions than what is produced in the traditional retail shopping model.

"Our company is focused on being a responsible participant in and proponent of environmental issues," said Neel Grover, president and CEO, "We continue to look at ways we can do business with more eco-friendly processes, and our initiative with Kingston is the first step in ongoing efforts to work with our vendor partners to create environmentally friendly operations. We appreciate Kingston’s foresight and willingness to develop this program."

With an excellent price-to-performance value, Kingston Flash drives and SD memory cards are ideal expansion options for the smallest of devices including MP3 players, digital cameras, PDAs, smartphones and more. is currently offering free shipping on these products.

"When consumers purchase Kingston memory, they can be assured products are made and sold by two companies committed to environmental preservation," said John Holland, vice president U.S. Sales, Kingston Technology. "Like Kingston, has been a forward-thinking retailer on the environmental front, which makes for a natural partnership to reduce environmental impact though this collaboration."


With more than 12 million customer accounts, is a leading retail marketplace, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June of 1997, is located in Aliso Viejo, California.® and The Internet Superstore™ are trademarks of Inc. currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as eBay, Amazon and Wal-Mart and (ii) specialty retailers or manufacturers such as Barnes & Noble, Best Buy and Dell.

About Kingston

Kingston Technology Company, Inc. is the world’s independent memory leader. Founded in 1987 with a single product offering, Kingston® now offers more than 2,000 memory products that support nearly every device that uses memory, from computers, servers and printers to MP3 players, digital cameras and mobile phones. In 2008, the company's sales were $4.0 billion. With global headquarters in Fountain Valley, California, Kingston employs more than 4,000 people worldwide. Regarded as one of the “Best Companies to Work for in America” by Fortune magazine, Kingston’s tenets of respect, loyalty, flexibility and integrity create an exemplary corporate culture. Kingston believes that investing in its people is essential, and each employee is a vital part of Kingston’s success. Kingston serves an international network of distributors, resellers, retailers and OEM customers on six continents. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs.

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