Online Retailer Kicks Off Holiday Shopping Season with Record Day

ALISO VIEJO, Calif., November 23, 2009 – Leading online retailer® today reported its biggest Black Friday - the traditional holiday shopping season kickoff on the day after Thanksgiving - surpassing its Black Friday record set in 2008. Fueling this performance,'s Marketplace of third-party retailers had its biggest day ever, accounting for more than 30 percent of's total site orders, with 120 percent more orders compared to last year.

Thanks to the most competitive prices on millions of products, continued retailer additions to's industry-leading Marketplace and new product offerings, shoppers flocked to on Black Friday in record-breaking numbers looking for the best online deals.

"Our performance on Black Friday demonstrates that while shoppers are looking for the lowest prices and the best return on their dollar, they also are feeling more confident than last year," said Neel Grover, CEO and President. "Consumers can continue to rely on for exclusive deals, free shipping and an enjoyable online shopping experience throughout the holiday season and beyond."

With more than 12 million customers, is a leading retail marketplace, focused on providing its customers with an enjoyable shopping experience and a broad selection of high-quality technology and entertainment retail goods at the most competitive prices. offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June of 1997, is headquartered in Aliso Viejo, California.® is a trademark of Inc. currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as Wal-Mart and Sears and (ii) specialty retailers or manufacturers such as Barnes & Noble, Best Buy and Dell.

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