BUY.COM® LAUNCHES NEW "HOUSEHOLD ESSENTIALS" STORE IN PARTNERSHIP WITH ALICE.COM

New Store Saves Shoppers Time No More Trips to the Store for Everyday Essentials

ALISO VIEJO, Calif. and MIDDLETON, Wis., June 23, 2010 – Buy.com, The Internet Superstore™, today launched its new "Household Essentials" store, giving shoppers a convenient, budget-friendly way to stock up on everyday basics. As part of the company's goal to deliver savings and eliminate trips to the store, Buy.com has partnered with leading consumer goods provider Alice.com, the latest partner to join the company's growing Marketplace of third-party sellers.

Buy.com's "Household Essentials" store and the Alice.com service provide consumers with a convenient and cost-effective way to buy their household essentials online. The first and only online marketplace for household essentials, Alice.com makes it easy for consumers to buy direct from manufacturers with free shipping and competitive prices.

Buy.com customers now can enjoy discounted savings and the convenience of shopping from home for up to 8,000 essentials including toothpaste, pet food, baby formula and paper towels. Additionally, with the purchase of any six items via the Alice.com selection, customers will enjoy free shipping, direct from the manufacturer to their doorstep.

"Consumers have become comfortable shopping online for big-ticket items such as digital cameras and TVs, but everyone needs the basics," said Neel Grover, CEO and president of Buy.com. "In fact, household basics are the most time-consuming part of shopping, and it's been traditionally cost-prohibitive to buy them online. The new store and partnership with Alice.com adds a great level of ease for customers who need to shop online, especially with free shipping, to get more done in their busy lives."

Buy.com's introduction of the "Household Essentials" store and partnership with Alice.com demonstrates its continued growth as a multi-category marketplace platform. In the past year, Buy.com has added thousands of brand-name products to core categories, including pet supplies, musical instruments, health and beauty, toys and baby goods, and more.

Alice.com joins Buy.com's marketplace of brand-name retail sellers such as Tiger Direct, J&R Electronics, Tilly's, Ice.com and more, offering competitive pricing on millions of products.

"Buy.com and the team at Alice.com are both committed to helping consumers shop smarter," said Brian Wiegand, CEO of Alice.com. "We're excited to provide Buy.com customers with an easy way to avoid the chore of household shopping at the store and give them extra time for the more important things in life."

To view Buy.com's full catalog of home essentials, please visit www.buy.com/alice.

About Buy.com

With more than 14 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June 1997, Buy.com is headquartered in Aliso Viejo, California. Japan’s leading Internet company, Rakuten, recently announced a definitive agreement to acquire Buy.com. Together, the two companies represent one of the world’s largest online retail marketplaces, offering consumers more than 60 million products from close to 35,000 merchants around the globe.

Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc.

For media inquiries, contact:
Elaine Ordiz
GolinHarris for Buy.com
Phone: 213-438-8710
eordiz@golinharris.com

Rebecca Thorman
Alice.com / @alice
Phone: 608-662-1796
press@alice.com