BUY.COM INTRODUCES NEW 45-DAY RETURN POLICY

ALISO VIEJO, Calif., July 22, 2010 – Buy.com, The Internet Superstore™ (a wholly-owned subsidiary of Rakuten, Inc.), today announced that customers now have 45 days for product returns. Buy.com is now the largest U.S. retail marketplace of its kind to offer this option.

The 45-day return policy, effective today, replaces Buy.com’s current industry-standard 30-day policy. It applies to millions of items sold directly by Buy.com, from a wide array of product categories.

"We recognize that consumers today have more responsibilities and lead busier lives than ever. Extending our return policy saves them time and money, and offers more peace-of-mind about purchases," said Neel Grover, CEO and president of Buy.com. "As we expand under our new owner, Rakuten, this initiative will become one of many future site enhancements designed to delight the customer."

Later this year, Buy.com will also offer 45-day returns as an option for its thousands of name-brand Marketplace partners. Marketplace sellers who elect to participate will be given more prominent site placement, as well as a special badge.

For more details on Buy.com’s new customer return policy, please visit /retail/help.asp?loc=67219.

About Buy.com

With more than 14 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June 1997, Buy.com is headquartered in Aliso Viejo, Calif.

Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc.

About Rakuten
In Japan, Rakuten has approximately 64 million registered members and sales in 2009 totaled US$3.2 billion. Its core business "Rakuten Ichiba" is Japan’s largest Internet shopping mall and offers more than 50 million products by over 33,000 merchants, some of whom have turnover of more than US$1 million per month. In addition to its Internet shopping mall, Rakuten, which has more than 6,000 employees, is engaged in other Internet businesses such as travel agency and financial services.

For media inquiries, contact:
Elaine Ordiz
GolinHarris for Buy.com
Phone: 213-438-8710
eordiz@golinharris.com