Q1. Have you heard of Rakuten? (Required)
Yes
No

Q2. How did you first become aware of Rakuten? Please choose all that apply.
(If you have not heard of Rakuten, please skip this question.)
Saw Rakuten's logo on Buy.com
Used/Saw the Rakuten Super Point on Buy.com
Read an email from Buy.com
Read an article about it
Saw an ad online
Saw or heard an ad offline (TV, radio, magazine, billboard, etc.)
Referred by a friend
Other
Don't know/not sure

Q3. What would the effect be on your current shopping with Buy.com if Buy.com changed to Rakuten? (Required)
Shop more at Buy.com/Rakuten
Shopping unchanged at Buy.com/Rakuten
Shop less at Buy.com/Rakuten

Q4. Which words do you associate with Buy.com? Please choose all that apply. (Required)

high quality local products innovative lively stylish reliable growing Other

cheap or low quality global products backward dull unsightly unreliable declining Don't know/not sure

Q5. Which words do you associate with Rakuten? Please choose all that apply. (Required)

high quality local products innovative lively stylish reliable growing Other	cheap or low quality global products backward dull unsightly unreliable declining Don't know/not sure

Q6. How often do you make a purchase from Buy.com? (Required)
Weekly
More than once a month
Monthly
A few times a year
Less often
I have never purchased from Buy.com.