Q: What is Rakuten Shopping?
Formerly Buy.com Inc, Rakuten Shopping is a part of the Rakuten Group, a global e-commerce site that connects buyers and sellers in an online marketplace. Rakuten has the philosophy that shopping is entertainment. This means they are using social sharing, great prices, video product reviews, and a loyalty program to solidify this view. Rakuten Shopping provides over 16 million products in 24 categories via online “storefronts” from its network of over 5,500 small and large businesses owners. These storefronts allow Shop Owners to share their stories and products with shoppers and contribute to the Rakuten experience. Overall, this new model contributes to a grander customer experience, where it is a safe, enjoyable and economical place to shop.

Q: What products does the marketplace offer?
Rakuten Shopping supports more than 5,500 merchants offering 16 million products from around the world. As a global marketplace, the company is committed to technical innovation that empowers buyers and sellers to create long-lasting relationships.

Key Product Categories Include:

  • Computers & Office
  • Electronics
  • Clothing & Shoes
  • Jewelry & Watches
  • Books, Movies, Music & Video Games
  • Home & Household
  • Health & Beauty
  • Toys & Baby
  • Sports & Bags
  • Pet Supplies
  • Musical Instruments
  • Wine & Gourmet

Q: Why do shoppers go to Rakuten Shopping?
Shoppers come to Rakuten Shopping because they love knowing the Shop Owners they are buying from as they find the latest and greatest brands at affordable prices, from all around the world.

Great Prices, Great Deals!
Why pay more when you can pay less-and get rewarded? That's our motto. And let's face it; everyone loves to find a bargain. Rakuten Shopping offers not only great prices backed by our Low Price Guarantee on millions of new and cool products, but also some of the hottest deals and promotions on items that you just can't live without.

Bigger Selection, Better Buying!
You want it? We've got it! In order to provide the most hassle-free shopping experience online, we are constantly working with our Shop Owners to add new products so you have plenty of options from which to choose. But sometimes having options just isn't enough and that's why we work with our Distributors and Shop Owners every day of the week to ensure that all the hottest products are in stock and available for shipping.

Customer Service!
It's no surprise that Rakuten Shopping has become the Internet destination of choice for over 18 million shoppers. We know that the secret to running a successful business is making our customers happy. We set out to provide our customers with the kind of world-class service that keeps them coming back for more.

Safe and Secure!
At Rakuten Shopping, we ensure the integrity of every order by using Verisign, an Internet leader in security transactions. Plus, with our advanced encryption, firewall technology, and state-of-the-art SSL (Secure Sockets Layer) encryption, you can be assured that your information will be protected from unauthorized use. You can also be sure that your confidential information will remain just that-confidential. Your name will never be distributed, sold, or rented.

Buy from People, Not the Internet
Rakuten Shopping differs from the vending machine model and ‘nameless, faceless’ offerings delivered by other online retail markets. We strive to remind our valued customers that there are actual people behind the veil of buying online. Consumers should be able to Buy from people, not the internet.

We Reward you with Rakuten Super Points™!
As part of its aim to offer a fuller experience while shopping, Rakuten Shopping’s Rakuten Super Points™ system will reward customers with 1% back on all purchases plus BONUS POINTS on selected products and stores. There are many ways to “rak” up your points including promotions and product reviews. Rakuten.com Rakuten Super Points™ will be credited to accounts once item ships and can be redeemed for future purchases.

Meet our Shop Owners!
Rakuten Shopping brings together the best small and large Shop Owners from around the world and provides them with a platform and tools they need to succeed, so customers know they are buying quality products from real people.

Shopping is Entertainment
Rakuten Shopping focuses on bringing fun into online shopping. Rakuten Shopping believes that shopping should be fun too, from in depth video reviews, daily and weekly Rakuten Super Points™ events and promotions or surprise seasonal sales via mobile. Rakuten Shopping is wherever the consumer is and constantly connected through social networking sites such as Facebook, Twitter, Pinterest and Google+.

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