Leading Online Retailer Recognized for Customer Service Efforts

ALISO VIEJO, Calif., February 1, 2011 –, The Internet Superstore™, today announced that it has received an A+, the highest rating for customer service, from the Better Business Bureau™ (BBB)., which has been BBB-accredited since Jan. 2008, recently implemented several new initiatives designed to improve the customer experience. For example, the company replaced its 30-day policy with an industry-leading 45-day return policy this past year. is the largest U.S. retail marketplace of its kind to allow 45 days for product returns, without restocking fees. More than 400 of its third-party marketplace sellers have already adopted the new return policy, as well.

Additionally, launched online customer chat functionality in Aug. 2010, to deliver faster, real-time service. Under its new owner, Japan’s leading e-commerce provider Rakuten, also recently implemented the “Rakuten Super Points” program. This free program rewards customers with “points” toward payment on future purchases.

“Beyond our ongoing initiatives to improve the website through features such as competitive pricing and video product reviews, we’ve made significant customer service improvements over the past year,” said Neel Grover, CEO and president of “We’re committed to continuously enhancing the online shopping experience and honored that the BBB has recognized our efforts.”

The Council of Better Business Bureaus assigns letter grade ratings ranging from F to A+, based on more than a dozen different categories, including length of operation, government actions against the business, overall complaint history, advertising issues and more.

To view’s BBB Reliability Report, visit


With more than 18 million customers, is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June 1997, is headquartered in Aliso Viejo, Calif. is owned by Rakuten, Japan’s leading Internet Company. Together, Rakuten and represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 35,000 merchants around the globe.® and The Internet Superstore™ are trademarks of Inc.

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