Rakuten Buy.com Relaunches as Rakuten.com

Online Shoppers Enjoy New Ways to Shop and Connect With Shop Owners Behind the Brands They Love

ALISO VIEJO, Calif. – January 10, 2013 -- Today Rakuten Buy.com has announced its official rebrand to Rakuten.com. The U.S.-based e-commerce site originally known as Buy.com was acquired by Rakuten Inc, the third largest online marketplace in the world, in May 2010 and has since undergone a gradual, successful transition that will continue the company’s efforts to empower the online shop owner and connect the online shopper.

Over the coming months and year, Rakuten.com will be rolling out a series of innovative e-commerce features that will allow shoppers to connect and discover new products, brands and shop owners from wherever they happen to be, from whatever device they own.

New features will include:

  • A growing product selection
  • More of the best shop owners in the world
  • New customized discovery and search options
  • More videos for product reviews and comparisons
  • Easy navigation across mobile and PC websites

Roger Andelin, President and CTO comments: "Rakuten.com is for the online shopper who expects quality over quantity and enjoyable shopping experiences over ambiguous transactions. We are very excited about raising the bar for online shopping and continuously improving to meet the modern shopper’s wants and needs."

About Rakuten.com
Rakuten.com is a global e-commerce site that connects buyers and sellers in a dynamic marketplace and thinks of shopping as entertainment—complete with sharing and discovery functions, great prices, fun experiences and convenience. Rakuten.com provides over 16 million products in 24 categories and includes a network of over 5,500 small and large business shop owners. Rakuten.com was founded as Buy.com in 1997 and acquired by Rakuten Inc. in May 2010. Its 175 employees are headquartered in Aliso Viejo, California.

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