BUY.COM® REPORTS RECORD SALES FOR THANKSGIVING AND BLACK FRIDAY

Thanks to Incentives Such as Free Shipping and Rakuten Super Points Reward Program for Purchases, Leading U.S. Retail Marketplace Sees Double Digit Year-over-Year Increase

ALISO VIEJO, Calif. November 26, 2011 – Buy.com today reported sales over the last two days grew by double digits year-over-year (as of 8 p.m. PST on Friday, Nov. 25). A major driver of the company's overall sales growth was Buy.com's marketplace, which includes more than 4,000 top-tier retailers.

Savvy shoppers took advantage of deals on the bestselling HDTVs, laptops, tablets, home products and toys, as well as affordable gifts from Buy.com, which offers more than 11 million unique products and special holiday discounts on products ranging from tablets to cookware and more. Buy.com's wide product selection, the industry's best deals and a 45-day return policy on holiday purchases, spurred a strong opening for its Holiday Store this shopping season.

"Shoppers have come to know Buy.com as a one-stop destination for the best return on their dollar," said Neel Grover, CEO and president of Buy.com. "Our initial holiday results point to a strong start of the season, as consumers responded favorably to our expanded selection of products and our newest initiatives we put in place to create an even more wallet-friendly shopping experience."

Buy.com's extensive product list spans more than 22 product categories, including games, apparel and shoes, books, bags and luggage, fragrance, home and outdoor, software, sporting goods, jewelry and watches, toys and baby goods, and more. Buy.com will offer holiday promotions throughout the remainder of 2011 on virtually every product, plus a minimum of 1 percent cash back through the Rakuten Super Points program on every order. Consumers also can access thousands of up-to-the-minute product reviews and entertainment exclusively on the BuyTV channel.

To start shopping for unbeatable deals, visit: /loc/holiday-superstore/16125.html

About Buy.com

With more than 18 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June 1997, Buy.com is headquartered in Aliso Viejo, Calif., and owned by Rakuten, Japan's leading Internet Company. Together, Rakuten and Buy.com represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 37,000 merchants around the globe.

Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc.

For media inquiries, contact:
Ginny Walker
GolinHarris for Buy.com
Phone: 714-918-8231
gwalker@golinharris.com

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