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50 Ways to Understand Communication : A Guided Tour of Key Ideas And Theorists in Communication, Media, And Culture (Paperback)

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Product Overview

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, L vi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger''s clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

Specifications

Publisher Rowman & Littlefield Pub Inc
Mfg Part# 9780742541085
SKU 202072250
Format Paperback
ISBN10 0742541088
Release Date 4/10/2007
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0183
Publisher Rowman & Littlefield Publishers
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