|Lil Scrappy was already a certified Dirty South superstar (having come up strong under the tutelage of Crunk virtuoso Lil Jon, and recorded alongside fellow Atlanta acts like Trillville) before he signed to 50 Cent's G-Unit South label. His first album for the budding sub-label, BRED 2 DIE BORN 2 LIVE, represents a maturation of sorts for Scrap. Lyrically he's in the same place he's always been, recounting street-hustle scenarios, wallowing in glock-toting gangsta paranoia, and triumphantly celebrating his material excess; while on the production end, the album offers a mix of down south styles. Yet BORN 2 DIE BORN 2 LIVE is executive produced by Lil Jon and 50 Cent, and its beats incorporate both artists contrasting styles. Ranging from the grimy roots of the Dirty South sound as first introduced by Three 6 Mafia, to Lil Jon's own brand of club-friendly neck-snapping Crunk, to the cinematic sound that permeates most G-Unit releases, the album successfully covers nearly every early-2000s gangsta production style. And Scrap makes the most of them all.