Flo'ology

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Product Overview

Blending their unique concoction of sensual sound and poetic justice, Floetry has returned to the musical landscape with their third CD, Flo'ology. This time, Marsha Ambrosius (the Songstress) and Natalie Stewart (the Floacist) remain true to form by uniting passionate vocals and elegant spoken word with the rhythms of classic soul, funk and a little bit of island spice! But while the tried-and-true formula that worked so well for Floetic garnered praise by critics and gave the London duo a devoted fan base is the same, the pair are quick to point out the differences between Flo'ology and the themes exemplified on their six-time Grammy nominated debut album and its follow-up Floacism (Live).

"First, there's no headache on this album," says Stewart, who as a poet, draws her songwriting skills from both articulating her personal thoughts and experiences, as well as translating her observations. "Flo'ology is less about victimization. It's about women taking more responsibility for what goes on in our lives. On the first album, Marsha and I were 21 and 23. Now that we're a bit more mature, we've come to a better understanding of ourselves and naturally that's reflected on the album."

"Plus, we're just more aware that we were creating an album this time," Ambrosius interjects. "With Floetic we made a bunch of songs without necessarily realizing we were making an album. It was more of a demo situation. At the right time, the right place, we walked into a studio in Philadelphia and didn't really grasp the situation like we could have. It was the perfect way to make that album and I think everybody would be happy if they got Floetic again, but Flo'ology is the next phase in our lives, in our music."

Specifications

Label Universal Music Group
SKU 201994907
UPC 602498866221
UPC 14 00602498866221
Format CD
Release Date 11/8/2005
Links
Author Floetry
Compilation Appearance Bone Deep
Compilation Appearance Barbershop 2 - Back In Business (Explicit Version)
Compilation Appearance Love Behind The Melody
Technical Info
Producer Darren Henson
CatalogID 0005609
Lable Name Geffen
Released 11/08/2005
Original Release 2005
Number of Discs 1
SPARE Code n/a
Mono/Stereo Stereo
Studio/Live Studio
UPC 00602498866221
Musical Guests
Common
Album Notes and Credits
On its third full-length outing, FLO'OLOGY, the R&B duo Floetry refines the warm, organic, hip-hop-tinged sound that was unveiled on FLOETIC and furthered on the (mostly) live FLOACISM. Natalie Stewart (the "Floacist") and Marsha Ambrosius (the "Songstress") present smoothly assertive songs that glide along on spare, straightforward arrangements. 2005's producer du jour Scott Storch lends his skills to two tracks on FLO'OLOGY--the chiming "SupaStar" (which features acclaimed rapper Common) and the romantic "My Apology"--while the duo themselves get behind the boards on the closing slow jam "I Want U" and Ambrosius takes to the production booth alone on the gentle "Feelings." This 2005 album shows that the Philadelphia-via-London twosome continues to build momentum, and reinforces Floetry's status as one of the best, and most progressive contemporary R&B acts.
Professional Reviews
Rolling Stone (No. 988, p.126) - 3 out of 5 stars - "...[U]rbane, velvet-lined valentines, full of darting rhymes and coiling croons...."
Entertainment Weekly (No. 849, p.72) - "...[A]n elegant new set prioritizing the soul in their hip-hop/soul sound...." - Grade: B
Vibe (p.210) - 4 discs out of 5 - "[T]he duo's sound is more sophisticated than ever, oozing a touch of class....Floetry will make you believe in love, allegiance, sisterhood, and those special sparks."
Mojo (Publisher) (p.91) - "Ambrosius's voice flows like liquid gold, while Stewart punctuates her partner's soulful effusions with deft rhymes and crisp harmonies."
Disc 1
1 Blessed 2 Have
2 SupaStar - (featuring Common)
3 Closer
4 My Apology
5 Let Me In
6 Lay Down
7 Feelings
8 Sometimes U Make Me Smile
9 I'll Die
10 Imagination
11 I Want U
Reviews
ReviewSource USA Today
Review The duo of Marsha Ambrosius and Natalie Stewart return with their unique blend of soul and poetics. The follow-up to their Grammy-nominated 2002 debut, Floetic, finds them navigating a broad spectrum of emotions and affairs of the heart. Their sound is more mature and self-assured this time around, as they flow easily from the sexy (Lay Down) to the seething (Feelings) to the soothing (Sometimes U Make Me Smile). But whatever their mood, they deliver their songs with passion while still managing to sound cool. No one else comes close to their seamless melding of rhythm and rhyme.
ReviewDate
ReviewPage
Reviewer Steve Jones
ReviewRating 8
Product Attributes
Artist Floetry
Label Universal Music Group
Quotes
Christian Hoard, Rolling Stone ...mixes stylized lushness and just enough forward motion, with Stewart and Ambrosius working up urbane, velvet-lined valentines full of darting rhymes and coiling croons.
Vibe ...the duo's sound is more sophisticated than ever, oozing a touch of class that is lacking among their sex-peddling contemporaries.

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