On his fourth solo release, HATE IT OR LOVE IT, St. Louis representative Chingy presents listeners with another batch of radio-friendly, undeniably charismatic candy-rap club anthems. Versatile as ever, Chingy adopts a distinctive Snoop/Slick Rick-type flow on "Check My Swag," slows things down for the lusty Kanye-esque sex ballad "Gimme Dat," spits rapid-fire lyrics on "All Aboard (Ride It)," and tries his hand at hardcore on "Roll On." HATE IT OR LOVE IT features production from Michael Davis, Cool & Dre, L.T. Moe, the Co-Stars, and Khao, among others, as well as guest appearances by Amerie, Bobby Valentino, Steph Jones, Trey Songz, Anthony Hamilton, Ludacris, and Rick Ross.
Rapper Chingy (aka Howard Bailey Jr.) honed his craft in his hometown of St. Louis, Missouri. His style, which features a clever, quick delivery in a high-pitched voice, draws on Dirty South and East Coast hardcore. Chingy's 2003 debut, JACKPOT, released on Ludacris's Disturbing Tha Peace label, pushed the singles "Right Thurr" and "Holidae Inn" into rotation. Chingy's profile increased after his publicized beefs with Ludacris and Nelly. He continued to develop and refine his hip-hop stamp on the albums POWERBALLIN' (2004), HOODSTAR (2006), and HATE IT OR LOVE IT (2007). Each release yielded at least one single, and featured high-profile cameos from the likes of R. Kelly, Little Wayne, Snoop Dog, and Janet Jackson, and production from Scott Storch, Timbaland, Jermaine Dupri, and others.