Ships from/sold by Buy.com
See All Buying Options
advertisement
Earn Super Points: Write a Review
Sorry, this selection is currently unavailable.
A Framework for Marketing Management Kotler, Philip/ Keller, Kevin Lane 1 of 1
$167.80
(Save 12%)
$146.83  + Free Shipping
EARN 147 RAKUTEN SUPER POINTS™ Super Points
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
FORMAT: Paperback
CONDITION:  Brand New
IN STOCK: Usually Ships within 24 hours
Very few left In Stock! Order soon -- product may sell out.
3 New
from
$146.83
See all sellers
45 day return policy
Share
 
Description
More Buying Options
 

Learn more about A Framework for Marketing Management:

Format: Paperback
ISBN-10: 0132539306
ISBN-13: 9780132539302
Sku: 219568966
Publish Date: 2/28/2011
Pages:  332
Edition Number:  5
See more in Marketing / General
 
"Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0005
Product attributeNumber of Pages:   0332
Product attributePublisher:   Prentice Hall
Advertisement Bottom