Ships from/sold by Buy.com
See All Buying Options
advertisement
Author:  Donis A. Dondis
Earn Super Points: Write a Review
Sorry, this selection is currently unavailable.
A Primer of Visual Literacy Dondis, Donis A. 1 of 1
$26.00
$25.71 + $3.10 SHIPPING
EARN 26 RAKUTEN SUPER POINTS™ Super Points
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
FORMAT: Paperback
CONDITION:  Brand New
IN STOCK: Usually Ships within 24 hours
Very few left In Stock! Order soon -- product may sell out.
2 New
from
$25.71
See all sellers
45 day return policy
Share
promo
 
Description
 

Product Details:

Format: Paperback
ISBN-10: 0262540290
ISBN-13: 9780262540292
Sku: 30035488
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9H x 6L x 0.5T
Pages:  206
Age Range:  26 to UP
See more in Reference
 
This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read."
From the Publisher:
Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students—those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not.

This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.

Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
Product Attributes
Product attributeBook Format:   Paperback
Product attributeMinimum Age:   22
Product attributeNumber of Pages:   0206
Product attributePublisher:   MIT Press (MA)
Advertisement Bottom