A Quick Start Guide to Google Adwords How to Get Your Product to the Top of Google and Reach Your Customers (Paperback)
|Author: Mark Harnett|
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|Google AdWords is an online content-targeted advertising service that provides the ability to create and run keyword-specific ad campaigns on a cost-per-click basis. Mark Harnett, a search marketing consultant and customer acquisition strategist, explains how to research, prepare, and run an AdWords campaign to get an advertisement listed on the first page of the search results. He covers all steps of the process from setting up an account through secrets of what sells online. He also offers tips on effective wording, on paying the least amount for popular words, and on tracking results.|
From the Publisher:
The Google search engine is used by millions of people trying to find information quickly. This book explains how easy it is to get your advertisement listed on the first page of the search results so that your ad is seen by the most people. It reveals the secrets of pay-per-click advertising and what sells online, and it gives tips on how to create a great campaign. Written for the non-techie, it explains how to research, prepare, and run their own AdWords campaign, and it gives them the tools and confidence to be able to explain it to others.