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A Quick Start Guide to Mobile Marketing How to Create a Dynamic Campaign and Improve Your Competitive Advantage (Paperback)

Author:  Neil Richardson
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A Quick Start Guide to Mobile Marketing Richardson, Neil                         1 of 1
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FORMAT: Paperback
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Learn more about A Quick Start Guide to Mobile Marketing:

Format: Paperback
ISBN-10: 0749460989
ISBN-13: 9780749460983
Sku: 214873705
Publish Date: 11/1/2010
Dimensions:  (in Inches) 8.25H x 5.5L x 0.5T
Pages:  170
Age Range:  NA
See more in Marketing / General
 
Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing. It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers. It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.
From the Publisher:
Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing.  It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers.  It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0170
Product attributePublisher:   Kogan Page
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