A Quick Start Guide to Mobile Marketing : How to Create a Dynamic Campaign and Improve Your Competitive Advantage (Paperback)

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Product Overview

Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing. It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers. It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.

Specifications

Publisher Kogan Page Ltd
Mfg Part# 9780749460983
SKU 214873705
Format Paperback
ISBN10 0749460989
Release Date 11/1/2010
Physical
Dimensions (in Inches) 8.25H x 5.5L x 0.5T
From the Publisher
Editors Note Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing.  It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers.  It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0170
Publisher Kogan Page
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