According To Kotler : The World's Foremost Authority On Marketing Answers Your Questions (Paperback) - Kotler, Philip

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Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.


Publisher Amacom Books
Mfg Part# 9780814472958
SKU 30896897
Format Paperback
ISBN10 0814472958
Release Date 5/30/2005
Dimensions (in Inches) 8.75H x 6L x 0.75T
From the Publisher
Editors Note According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts.
Product Attributes
Book Format Paperback
Minimum Age 17
Number of Pages 0168
Publisher AMACOM/American Management Association

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