Advanced Methods of Marketing Research (Paperback)

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Product Overview

" Advanced Marketing Research is a companion volume to Richard Bagozzi''s " Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9781557865496
SKU 30952425
Format Paperback
ISBN10 1557865493
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Number of Pages 0416
Publisher John Wiley & Sons
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