Advanced Methods of Marketing Research (Paperback)

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Product Overview

" Advanced Marketing Research is a companion volume to Richard Bagozzi''s " Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.


Publisher John Wiley & Sons Inc
Mfg Part# 9781557865496
SKU 30952425
Format Paperback
ISBN10 1557865493
Release Date 4/10/2007
Dimensions (in Inches) 9.75H x 6.75L x 1T
From the Publisher
Editors Note Contains summaries of the most sophisticated research techniques found in the discipline, for graduate and postgraduate students and executives. Contributors focus on the history of the methods, their assumptions and content, and provide examples. Topics covered include structural equation models, cluster analysis, multidimensional scaling, and chi-square interaction detection for market segmentation. Includes questions and exercises. Annotation copyright Book News, Inc. Portland, Or.
Product Attributes
Book Format Paperback
Number of Pages 0416
Publisher John Wiley & Sons
$86.90 + $2.98 shipping
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