Advertising and Satirical Culture in the Romantic Period (Hardcover)

Author: Strachan, John

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Product Overview

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This is the first full-length study to pay sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines a new approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

Specifications

Publisher Cambridge Univ Pr
Mfg Part# 9780521882149
SKU 206227634
Format Hardcover
ISBN10 0521882141
Release Date 5/21/2012
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0368
Publisher Cambridge University Press
Series Part 74
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