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Author:  Pamela Odih
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Advertising in Modern and Postmodern Times Odih, Pamela                             1 of 1
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Format: Hardcover
Condition:  Brand New
In Stock: Usually Ships within 24 hours
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Product Details:

Format: Hardcover
ISBN-10: 0761941908
ISBN-13: 9780761941903
Sku: 204140880
Publish Date: 5/1/2007
Dimensions:  (in Inches) 9.25H x 6.25L x 0.75T
Pages:  224
Age Range:  NA
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This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.
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