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Advertising : A Very Short Introduction (Paperback)

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Product Overview

Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questionable. Neither its historic origins nor its modern operations are well understood.

Winston Fletcher, a leading authority on advertising, looks at the ways in which campaigns work (or fail to work), and the role of advertising in commerce, in the media, and in society. From the history and structure of the advertising industry to controversial areas such as advertising aimed at children, he highlights the benefits of advertising, and what the future may hold for the industry.

`a thoroughly good idea. Snappy, small-format ... stylish design ... perfect to pop into your pocket for spare moments' Lisa Jardine, The Times

`A very good idea, these Very Short Introductions, a new concept from OUP' Nicholas Lezard, Guardian

Specifications

Publisher Oxford Univ Pr
Mfg Part# 9780199568925
SKU 213820675
Format Paperback
ISBN10 0199568928
Release Date 7/15/2010
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0140
Publisher Oxford University Press
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