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Analysis for Marketing Planning (Paperback)

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Product Overview

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product?s environment, customers and competitors.


Publisher Irwin Professional Pub
Mfg Part# 9780073529844
SKU 205887557
Format Paperback
ISBN10 0073529842
Release Date 4/22/2008
Product Attributes
Book Format Paperback
Edition 0007
Number of Pages 0299
Publisher Irwin/McGraw-Hill
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