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Appetite for Profit How the Food Industry Undermines Our Health and How to Fight Back (Paperback)

Author:  Michele Simon
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Appetite for Profit Simon, Michele                           1 of 1
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Learn more about Appetite for Profit:

Format: Paperback
ISBN-10: 1560259329
ISBN-13: 9781560259329
Sku: 202551651
Publish Date: 4/10/2007
Dimensions:  (in Inches) 8H x 5.5L x 1T
Pages:  392
Age Range:  22 to UP
See more in Health Care Issues
 
The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies.
"Appetite for Profit" exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere.
For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."
From the Publisher:
An analysis of the role of food corporations in the rise of obesity and diet-related illness reveals the tactics of food lobbyists and other business strategists to shape nutrition policies in America and maintain control over the nation's food supply. Original.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeMinimum Age:   18
Product attributeNumber of Pages:   0392
Product attributePublisher:   Nation Books
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