Art and Copy

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Product Overview

Specifications

Studio PBS
SKU 214871301
UPC 841887012287
UPC 14 00841887012287
Format DVD
Release Date 5/4/2010
Keywords
Art/Artists
Commercials
Documentary
History
Live-Action
Editors Note
Note The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary ART & COPY, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include Lee Clow, who created memorable television spots for Apple's Macintosh computer and later their iPod MP3 player; Rich Silverstein and Jeff Goodby, who gave new life to the dairy industry with the "Got Milk?" campaign; Hal Riney, who helped put Ronald Reagan in the White House with his "Morning in America" TV spot; George Lois, who remade popular culture by coining the slogan "I Want My MTV"; and Mary Wells, the first woman to run a major ad agency and the creator of the "I (heart) New York" campaign. Sponsored in part by the One Club, an organization dedicated to excellence in advertising, ART & COPY received its world premiere at the 2009 Sundance Film Festival.
Reviews
Wall Street Journal "It's fun to see some of the ground-breaking print ads for Volkswagen and to hear the wonderfully irreverent advertising veteran George Lois talk about the campaign that launched the career of clothing designer Tommy Hilfiger." 08/21/2009
Box Office 3 stars out of 5 -- "ART & COPY possesses enough classy artistry, hip invention, and big-idea philosophy to launch itself into the documentary stratosphere -- where it belongs." 08/24/2009
A.V. Club "Like a good commercial, it's propulsive, filled with eye-grabbing visuals, naked emotional appeals, nostalgia, and instantly recognizable imagery." 08/20/2009
Entertainment Weekly "Director Doug Pray interviews many of the ad-agency visionaries who, starting in the '60s, saw that the time had come to make commercials hip..." -- Grade: B 09/04/2009
Sight and Sound "Doug Pray's film has fascinating subject-matter, sensational photography, slick editing and a gallery of lively interviews..." 06/01/2010
Cast & Crew
Peter Nelson - Director of Photography
Ed Rollins - Host
Tommy Hilfiger - Host
George Lois - Host
Hal Riney - Host
Lee Clow - Host
Dan Wieden - Host
Phyllis K. Robinson - Host
David Kennedy - Host
Chad Tiedeman - Host
Jim Durfee - Host
Mary Wells - Host
Jean-Yves LeGall - Host
Cliff Freeman - Host
Rich Silverstein - Host
Jeff Goodby - Host
Jeff Manning - Host
Liz Dolan - Host
Charlie Moss - Host
Jeff Martin - Composer
Doug Pray - Director
Technical Info
UPC 00841887012287
Number of Discs 1
Running Time 89 minutes
Features
DVD
Product Attributes
Video Format DVD

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