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Art and Copy (2008)

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Learn more about Art and Copy:

Format: DVD
Sku: 214871301
UPC: 841887012287
UPC 14: 00841887012287
Category Keywords: Art/Artists  Commercials  Documentary  History  Live-Action
See more in Documentary
Editor's Note
The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary ART & COPY, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include Lee Clow, who created memorable television spots for Apple's Macintosh computer and later their iPod MP3 player; Rich Silverstein and Jeff Goodby, who gave new life to the dairy industry with the "Got Milk?" campaign; Hal Riney, who helped put Ronald Reagan in the White House with his "Morning in America" TV spot; George Lois, who remade popular culture by coining the slogan "I Want My MTV"; and Mary Wells, the first woman to run a major ad agency and the creator of the "I (heart) New York" campaign. Sponsored in part by the One Club, an organization dedicated to excellence in advertising, ART & COPY received its world premiere at the 2009 Sundance Film Festival.


Video Features DVD

Technical Info

Release Information
Video Mfg Name Studio: PBS
Video Release Date Release Date: 5/4/2010
Video Play Time Running Time: 89 minutes
Video Release Year Original Release Date: 2008
Video UPC UPC: 00841887012287
Video Number of Discs Number of Discs: 1

Audio & Video
Video Audio Spec Available Audio Tracks:
Video Color Spec Video: (unknown/unconverted)

Cast & Crew

Video Cast Info Peter Nelson - Director of Photography
Video Cast Info Ed Rollins - Host
Video Cast Info Tommy Hilfiger - Host
Video Cast Info George Lois - Host
Video Cast Info Hal Riney - Host
Video Cast Info Lee Clow - Host
Video Cast Info Dan Wieden - Host
Video Cast Info Phyllis K. Robinson - Host
Video Cast Info David Kennedy - Host
Video Cast Info Chad Tiedeman - Host
Video Cast Info Jim Durfee - Host
Video Cast Info Mary Wells - Host
Video Cast Info Jean-Yves LeGall - Host
Video Cast Info Cliff Freeman - Host
Video Cast Info Rich Silverstein - Host
Video Cast Info Jeff Goodby - Host
Video Cast Info Jeff Manning - Host
Video Cast Info Liz Dolan - Host
Video Cast Info Charlie Moss - Host
Video Cast Info Jeff Martin - Composer
Video Cast Info Doug Pray - Director

Professional Reviews

Wall Street Journal
"It's fun to see some of the ground-breaking print ads for Volkswagen and to hear the wonderfully irreverent advertising veteran George Lois talk about the campaign that launched the career of clothing designer Tommy Hilfiger." 08/21/2009

Box Office
3 stars out of 5 -- "ART & COPY possesses enough classy artistry, hip invention, and big-idea philosophy to launch itself into the documentary stratosphere -- where it belongs." 08/24/2009

A.V. Club
"Like a good commercial, it's propulsive, filled with eye-grabbing visuals, naked emotional appeals, nostalgia, and instantly recognizable imagery." 08/20/2009

Entertainment Weekly
"Director Doug Pray interviews many of the ad-agency visionaries who, starting in the '60s, saw that the time had come to make commercials hip..." -- Grade: B 09/04/2009

Sight and Sound
"Doug Pray's film has fascinating subject-matter, sensational photography, slick editing and a gallery of lively interviews..." 06/01/2010

Product Attributes

Product attributeVideo Format:   DVD
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