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*Author: Mills, Harry *Series Title: The New Psychology of Influence *Subtitle: How to Command Attention, Change Minds, and Influence People *Publication Date: 2000/04/11 *Number of Pages: 300 *Binding Type: Paperbound *Language: English *Depth: 1.00 *Width: 6.50 *Height: 9.25
There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal.