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Barack Obama's Social Media Lessons for Business (Paperback)

Author: David, Bullock

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Product Overview

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion. *Author: David, Bullock/ Brent, Leary/ Bullock, David *Binding Type: Paperback *Number of Pages: 162 *Publication Date: 2008/12/01 *Language: English *Dimensions: 11.00 x 8.25 x 0.35 inches

Specifications

Publisher White Bullock Group, Inc
Mfg Part# 9780578008028
SKU 210880315
Format Paperback
ISBN10 0578008025
Release Date 3/17/2009
Product Attributes
Book Format Paperback
Number of Pages 0162
Publisher White Bullock Group, Inc

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