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Basic Marketing Management Douglas J. Dalrymple|Dalrymple, Douglas J. 1 of 1
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FORMAT: Paperback
IN STOCK: Usually Ships within 24 hours
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Learn more about Basic Marketing Management:

Format: Paperback
ISBN-10: 0471353922
ISBN-13: 9780471353928
Sku: 30549896
Publish Date: 4/10/2007
Dimensions:  (in Inches) 10H x 8L x 0.5T
Pages:  341
Edition Number:  2
Age Range:  NA
See more in Marketing / General
* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
From the Publisher:
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition
|* Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business.
|* "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas.
|* Internet coverage is integrated throughout the book.
|* Globalization is thoroughly discussed and the concepts are reinforced through examples and questions.
|* Ethics questions.
|* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeEdition:   0002
Product attributeNumber of Pages:   0341
Product attributePublisher:   John Wiley & Sons
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