Basic Marketing Research (Hardcover)

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Product Overview

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Specifications

Publisher South-Western Pub
Mfg Part# 9781439041390
SKU 211094716
Format Hardcover
ISBN10 1439041393
Release Date 8/5/2009
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0007
Number of Pages 0594
Publisher Cengage Learning
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