Having owned the original Apple product before, it is clearly a thinner and cheaper version but the magnet works fine and the cover's auto on/off function works as expected with my iPad 2. Time will tell how well the quality will last..
This continuously falls off because the magnets are not strong enough although The smart screen aspect that turns off the ipad when the cover is closed is thoughtful.
If you don't think of this as a sturdy robust cover that protects your ipad all the time but as a dust cover that is to be removed and set aside whenever you want to use the ipad, then this is for you. It does look very sharp but it is simply not very functional.
I thought this would be similar to the Apple smart cover but first of all, this has two parts, one that is the 'smart cover' and one that attaches to the ipad itself (like a case). the material is very light but doesn't feel sturdy.
the smart cover itself has limited positions and can't stand in some positions like a real smart cover
as a cover+case this may be an acceptable solution for the price, you can't beat it, but you get what you pay for.
I have 2 other cases for my iPad 3 and so far this is the best I can say. The magnet is strong enough to keep it close. The only time it fell off was when I shaked it like crazy try to make the Google+ snow effect on a picture !
I've never purchased an Apple smart cover, but this seem on par with anything Apple could produce. Only time will tell, it's kind of hard to review when I've only had it for a week. I have no complaints so far.
This Case is made with new specs specifically for THE NEW IPAD (AKA iPad 3), accommodating the new thickness and a new sleep/wake function requirement, this is not an IPad 2 case re-advertised as IPad 3 Case. As you may know The New iPad is very similar in size to the iPad 2. However it is about 10% thicker than the iPad 2. Therefore if the case was originally made for iPad 2 and it was sold as an iPad 3 case, the case will not fit or even if you are able to force it in, it will still pop out easily or will be very difficult to remove later not to mention some of the iPad 2 cases's sleep function may not work for The New Ipad. This case was designed for The New iPad (iPad 3) exclusively and will fit with perfection with smart cover sleep functions and will also fit the smaller iPad 2 with full sleep/wake function. The magnetic cover is made to fit Apple The New iPad (iPad 3, 4G) and iPad 2. Built with magnetic strip that attaches the cover to iPad with ease. Also turns your iPad on and off when opened and closed. Act as a stand for multiple viewing angles. Allows you to prop your Ipad horizontally, vertically, and in a comfortable typing angle. Made with premium synthetic PU material exterior and micro fiber interior. This is a generic 3rd party product, it is not made by Apple. Compatible with Apple iPad 2, 3, 4; Does not work for iPad 1st Generation.