Blue Ocean Strategy How To Create Uncontested Market Space And Make The Competition Irrelevant (Hardcover)
|Author: W. Chan/ Mauborgne Kim|
|This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.|
In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: "red ocean" is the crowded, traditional space, where competing means working with old rules, hence at a disadvantage; "blue ocean" is the name for the wide open and free space where innovators can succeed by making their own rules. Using case studies of a range of companies, including Starbucks, Dell, and Cirque du Soleil, Kim and Mauborgne identify how and why these companies achieved tremendous success through innovative strategies. Finally, Kim and Mauborgne provide six basic principles along with charts and tables to help plot new, customized marketing strategies and set sails for the wide open seas of success.
Customer Reviews of Blue Ocean Strategy
Is the ocean blue, red or some other color?9/24/2006
Blue Ocean Strategy takes a very different viewpoint of developing and implementing successful business strategies. As a former CEO and current business strategy expert, I found the insights and methodologies to be both challenging and unique in their perspective. The book is well written overall but not always clear cut in its theory and practices. There could be greater definition of the theories and action steps to get the results referred to by the authors. That said, this is the first book on strategy in years to actually put forth a new set of theories in the area of business strategy. It is not the typical rehash of old ideas with a new package. I would highly recommend any strategist, business leader, entrepreneur, etc to read this book. It will challenge your preconceived notions and give you significant food for thought. This review is by #1 best selling author, speaker and business strategist Steve Burgess.