Is the ocean blue, red or some other color?
Blue Ocean Strategy takes a very different viewpoint of developing and implementing successful business strategies. As a former CEO and current business strategy expert, I found the insights and methodologies to be both challenging and unique in their perspective. The book is well written overall but not always clear cut in its theory and practices. There could be greater definition of the theories and action steps to get the results referred to by the authors. That said, this is the first book on strategy in years to actually put forth a new set of theories in the area of business strategy. It is not the typical rehash of old ideas with a new package. I would highly recommend any strategist, business leader, entrepreneur, etc to read this book. It will challenge your preconceived notions and give you significant food for thought. This review is by #1 best selling author, speaker and business strategist Steve Burgess.
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