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Blunders in International Business (Paperback)

Author: Ricks, David A.

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Product Overview

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
  • Specifications

    Publisher Blackwell Pub
    Mfg Part# 9781405134927
    SKU 202139091
    Format Paperback
    ISBN10 1405134925
    Release Date 4/16/2007
    Product Attributes
    Book Format Paperback
    Edition 0004
    Number of Pages 0182
    Publisher Blackwell Publishing Professional
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