||It's that undeniable impulse that pokes at the pleasure centers of the brain when you're looking at that sleek and impossibly flat television at the front of the electronics store. How much better and brighter would life be if only you could bring it home? You consider what's in your wallet, what kind of space rests between credit balance and limit, maybe for a second what your family might think, and perhaps more importantly how jealous your friends would be. It's what drives economies that thrive on consumerism, and that urge to snatch up glittering new toys is what keeps the action energized in Gearbox's Borderlands, a first-person shooter title that caters to the thief, hero, and adventurer lurking in all of us...Gearbox's Borderlands is without a doubt a slick, satisfying hybrid title for those who know what to expect. If you're a shooter fan curious what the world of Pandora is all about, then you should know that this is a product built on a foundation of statistical progression, character customization, and one that holds item acquisition high above interesting quest structure and narrative. At the same time, it plays like a shooter, requiring twitch skills to dominate the droves of enemies that stand in between you and your search for a mysterious vault. With the opportunity for up to four to join together for co-operative play, four character classes, a dizzying array of firearms, around 20 or so hours of content for a single playthrough and the option to restart with stronger enemies and loot, there's plenty of content here. It's a thoroughly enjoyable journey that offers a steady stream of rewards that remains convenient and accessible. It's something action role-playing game fans looking for an experience more up-close and brutal than genre entries of the third-person variety should have a blast with, and one of the more memorable products of 2009.