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Borrowing Brilliance : The Six Steps to Business Innovation by Building on the Ideas of Others (Hardcover)

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Product Overview

Borrowing Brilliance is a controversial, "big think" book, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea. At the same time it is very practical, taking us step-by-step through Murray's own unique thought process, which combines analytical and nontraditional thinking techniques. Murray's six-step "borrowing" process is one that anyone can master to build business innovation.

Specifications

Publisher Gotham Books
Mfg Part# 9781592404780
SKU 211231234
Format Hardcover
ISBN10 1592404782
Release Date 9/3/2009

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