BRAND MANAGEMENT 101
101 Lessons from Real-World Marketing
Discarding elaborate theories, models and jargon for common sense and street-smart advice, "Brand Management 101" offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you''re a Marketer, a student or someone with an interest in the subject, you won''t think of Marketing quite the same way again after reading "Brand Management 101"!
101 Lessons from real world Marketing-What developing great TV advertising and dating have in common.
Why shopping is like speed dating.
What dealing with a burglar in your home can teach you about defending against competition.
What Greek mythology can teach you about pricing decisions.
The Ps of Marketing no textbook teaches you about.
And much more...