Brand Storming : Managing Brands in the Era of Complexity (Hardcover)

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Product Overview

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. "Brand Storming" sets out to provide a guide for business people to meet consumer expectations.


Publisher Palgrave MacMillan
Mfg Part# 9780230222434
SKU 208894023
Format Hardcover
ISBN10 0230222439
Release Date 1/1/2009
Product Attributes
Book Format Hardcover
Number of Pages 0223
Publisher Palgrave MacMillan
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