Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning (Hardcover)

Author: Nissim, Bill

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Product Overview

Organizations of all kinds forge their brand''s strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand''s journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand''s current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

Specifications

Publisher iUniverse.com
Mfg Part# 9780595513550
SKU 210406424
Format Hardcover
ISBN10 0595513557
Release Date 11/17/2008
Product Attributes
Book Format Hardcover
Number of Pages 0132
Publisher iUniverse.com
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$24.95 You save $1.73 (6%)
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