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Brand You Marketing: Real People, Real Choices 7th edition (Paperback)

Author:  Kim Richmond
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Learn more about Brand You:

Format: Paperback
ISBN-10: 013038853X
ISBN-13: 9780130388537
Sku: 220207870
Publish Date: 3/15/2011
Dimensions:  (in Inches) 11H x 8.75L x 0.5T
Pages:  305
Edition Number:  7
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Products aren''t alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph''s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.
From the Publisher:
Products aren’t alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph’s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeEdition:   0007
Product attributeNumber of Pages:   0305
Product attributePublisher:   Prentice Hall
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