Brand You : Marketing: Real People, Real Choices 7th edition (Paperback)

Author: Richmond, Kim

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Product Overview

Products aren''t alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph''s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.

Specifications

Publisher Pearson College Div
Mfg Part# 9780130388537
SKU 220207870
Format Paperback
ISBN10 013038853X
Release Date 3/15/2011
Physical
Dimensions (in Inches) 11H x 8.75L x 0.5T
From the Publisher
Editors Note Products aren’t alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph’s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.
Product Attributes
Book Format Paperback
Edition 0007
Number of Pages 0305
Publisher Prentice Hall

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