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Branded The Buying and Selling of Teenagers (Paperback)

Author:  Alissa Quart
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FORMAT: Paperback
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Learn more about Branded:

Format: Paperback
ISBN-10: 0738208620
ISBN-13: 9780738208626
Sku: 33928797
Publish Date: 2/1/2004
Dimensions:  (in Inches) 8.25H x 4.75L x 0.5T
Pages:  272
Age Range:  NA
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An incisive expose of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences
From the Publisher:
Generation Y has grown up in an age of the brand, bombarded by name products. In BRANDED, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, BRANDED brings one of the most disturbing and least talked about results of contemporary business and culture to the fore--and ensures that we will never look at today's youth the same way again.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0272
Product attributePublisher:   Basic Books (AZ)
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