Branding for Dummies (Paperback)

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Product Overview

Build positive impressions of your product or business

Build a powerful brand and pave the way for marketing success

Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.

Discover how toDefine your company''s identityDevelop your logo and taglineLaunch your brand marketing planManage and protect your brandFix a broken brandMake customers loyal brand champions

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780471771593
SKU 202837253
Format Paperback
ISBN10 0471771597
Release Date 4/10/2007
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0364
Publisher For Dummies

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