Branding With Brains : The Science of Getting Customers to Choose Your Company (Paperback)

Author: Walvis, Tjaco

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

Smart branding professionals can make use of this scientific revelation to make sure their brand is at the top of their customers'' minds at the moment they choose what to buy. "Branding with Brains" gives you the three most powerful laws of better branding that will make sure "your" brand comes out on top.

  • The first book to link how the brain works with branding and the customer''s decision to buy - a totally new, dramatically different and extremely effective approach to branding

  • New tools, techniques and frameworks to help you implement the top three laws of branding more effectively

  • Includes a fascinating collection of international brand stories which show the three laws of branding in action and reveal the potent impact of the workings of the human brain


Publisher Ft Pr
Mfg Part# 9780273719953
SKU 214436841
Format Paperback
ISBN10 0273719955
Release Date 4/9/2010
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0244
Publisher FT Press
$31.04 + $3.99 shipping
$37.99 You save $6.95 (18%)
Rakuten Super Points Earn 32 ($0.32) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Get this item for
(price with shipping)
(redeem points)
Format: Paperback
Condition: Brand New
In Stock. Usually Ships in 1 to 2 business days
Please select an option to buy
Add to Cart

Sold By:  ShopSpell
What is a Marketplace and Shop Owner?
  • Our marketplace is a platform where approved third-party retailers (Shop Owners) can sell their products
  • Items are sold and shipped by Shop Owners
  • Your credit card and personal information remain secure; meets all PCI Security Standards.
  • Purchases can only be returned to the Shop Owner
  • All purchases receive Rakuten Super Points™
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (1)
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders


We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.


You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo