Branding With Brains : The Science of Getting Customers to Choose Your Company (Paperback) - Walvis, Tjaco

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Product Overview

Smart branding professionals can make use of this scientific revelation to make sure their brand is at the top of their customers'' minds at the moment they choose what to buy. "Branding with Brains" gives you the three most powerful laws of better branding that will make sure "your" brand comes out on top.

  • The first book to link how the brain works with branding and the customer''s decision to buy - a totally new, dramatically different and extremely effective approach to branding

  • New tools, techniques and frameworks to help you implement the top three laws of branding more effectively

  • Includes a fascinating collection of international brand stories which show the three laws of branding in action and reveal the potent impact of the workings of the human brain

Specifications

Publisher Pearson P T R
Mfg Part# 9780273719953
SKU 214436841
Format Paperback
ISBN10 0273719955
Release Date 4/9/2010
Physical
Dimensions (in Inches) 9.25H x 6.25L x 0.75T
From the Publisher
Editors Note Smart branding professionals can make use of this scientific revelation to make sure their brand is at the top of their customers? minds at the moment they choose what to buy. Branding with Brains gives you the three most powerful laws of better branding that will make sure your brand comes out on top.|The first book to link how the brain works with branding and the customer?s decision to buy ? a totally new, dramatically different and extremely effective approach to branding New tools, techniques and frameworks to help you implement the top three laws of branding more effectively Includes a fascinating collection of international brand stories which show the three laws of branding in action and reveal the potent impact of the workings of the human brain
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0244
Publisher FT Press

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