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Branding With Brains The Science of Getting Customers to Choose Your Company (Paperback)

Author:  Tjaco Walvis
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FORMAT: Paperback
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Learn more about Branding With Brains:

Format: Paperback
ISBN-10: 0273719955
ISBN-13: 9780273719953
Sku: 214436841
Publish Date: 4/9/2010
Dimensions:  (in Inches) 9.25H x 6.25L x 0.75T
Pages:  244
See more in Marketing / General
 

Smart branding professionals can make use of this scientific revelation to make sure their brand is at the top of their customers'' minds at the moment they choose what to buy. "Branding with Brains" gives you the three most powerful laws of better branding that will make sure "your" brand comes out on top.

  • The first book to link how the brain works with branding and the customer''s decision to buy - a totally new, dramatically different and extremely effective approach to branding

  • New tools, techniques and frameworks to help you implement the top three laws of branding more effectively

  • Includes a fascinating collection of international brand stories which show the three laws of branding in action and reveal the potent impact of the workings of the human brain

From the Publisher:

Smart branding professionals can make use of this scientific revelation to make sure their brand is at the top of their customers? minds at the moment they choose what to buy. Branding with Brains gives you the three most powerful laws of better branding that will make sure your brand comes out on top.

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  • The first book to link how the brain works with branding and the customer?s decision to buy ? a totally new, dramatically different and extremely effective approach to branding

 

  • New tools, techniques and frameworks to help you implement the top three laws of branding more effectively

 

  • Includes a fascinating collection of international brand stories which show the three laws of branding in action and reveal the potent impact of the workings of the human brain

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0244
Product attributePublisher:   FT Press
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