Brides, Inc. : American Weddings And the Business of Tradition (Hardcover)

Author: Howard, Vicki

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Product Overview

Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today''s multibillion-dollar industry.

Specifications

Publisher Univ of Pennsylvania Pr
Mfg Part# 9780812239454
SKU 202231070
Format Hardcover
ISBN10 0812239458
Release Date 4/10/2007
Product Attributes
Book Format Hardcover
Number of Pages 0306
Publisher University of Pennsylvania Press
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$97.65 + $5.98 shipping
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